S T R A - D E
S T R A – D E is a design studio in the heart of Milan founded by Rossella Rossi and Linda Berardi. We develop integrated projects encompassing strategic design, marketing and communication. Our mission is to find solutions to increase sell in and sell out for our Clients. We work for Companies in the Interiors, Home Decor and Tableware Markets. Our expertises are in Retail, HoReCa, Contract and GDO Channels. We have developed a 3 STEPS methodology to achieve the best success for your products.
STEP 1
MARKET ANALYSIS:
store checks
distribution
communication
We collect information through fieldwork, interviewing people working in different distribution channels. We analyse info and data in order to point out strengths, weaknesses and market opportunities.
STEP 2
CREATIVE STRATEGY.
On the basis of these data we develop a creative strategy in order to satisfy the needs of the consumers and of the market.
STEP 3
CREATIVE PROPOSALS AND TEST CHECKS.
We transform these needs in creative proposals and we test them with two exclusive panels: one of experts, opinion leaders and influencers; the other made of consumers, either in focus groups or in depth interviews.
Cerchiamo
Cerchiamo aziende illuminate e coraggiose che vogliono lasciare un segno non soggetto a mode. Cerchiamo partners visionari dotati di concretezza e razionalità che ci affianchino per rendere reali le nostre idee. Cerchiamo giovani rivoluzionari alla ricerca di esperienze da vivere sul campo tutti i giorni al nostro fianco.